The British videogame maker behind Candy Crush Saga, the madly addictive game played by millions of people each day, has defended its decision to trademark the word “Candy” in the European Union.
King made the move last year and has also filed for a similar trademark in the United States, to try to stop rivals cashing in on Candy Crush’s success.
In an open letter published on King’s website late Monday, chief executive and co-founder Riccardo Zacconi insisted the firm was not trying to control the global use of “candy”.
He wrote: “We’ve been the subject of no little scorn for our actions on this front, but the truth is that there is nothing very unusual about trademarking a common word for specific uses.”
He cited words such as Apple, the name of the US computer giant, saying: “We are not trying to control the world’s use of the word ‘Candy’